2008 Sample Issue

To The Prospective Subscriber

Nick Murray Interactive, now in its eighth year of publication, is intended to intervene meaningfully and positively in the career of a certain kind of financial advisor. Its audience is the man or woman who seeks to build and maintain an exceptionally successful practice in the context of a deeply satisfying life, without ethical compromise and without significant stress.

NMI actually takes the form of two separate but complementary resources:

A newsletter, usually eight to ten pages in length, published monthly. This contains essays, not archived anywhere else, on topics of economics, markets, financial planning and practice management. The newsletter also features detailed recommendations of books, articles, speeches and academic research worthy of a very busy advisor’s time. Finally, we print actual Q&A interchanges between advisors and your editor, pursuant to the second part of NMI’s mission:

A "spot coaching" clinic. Subscribers may e-mail me with specific issues they are dealing with in prospecting, client relationships, economic and market conditions, and objections handling. As time permits, I’ll respond directly, also via e-mail. (Ninety percent of inquiries during the first seven years of publication were answered within 48 hours.) A few Q&As of general interest will also appear, anonymously, in the newsletter.

In addition, of course, the entire archive of NMI is available to subscribers electronically – more than 500 pages of material.

NMI exerts a particular effort to arm its subscribers with reasoned rebuttals to the apocalypse du jour, the current-events situation/objection which is frightening clients and prospects at any given time. Through years of volatile markets and financial crises, I believe we’ve been exceptionally effective in this regard.

The specific value proposition of NMI is quite simple: a subscriber should find in each and every monthly issue at least one idea, fact, objection rebuttal or reading suggestion which returns to him or her the entire year’s subscription cost.

For most of NMI’s early years, I felt that it was the best thing I was doing, professionally. More recently, I’ve begun to wonder if perhaps – just perhaps – it might be the best thing I’ve ever done. I love doing this service for my subscribers, and I’d welcome the opportunity to do it for you, too.

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