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To The Prospective Subscriber Nick Murray Interactive, now entering its ninth year, is intended to intervene meaningfully and positively in the career of a certain kind of personal financial advisor. Its audience is the men and women who strive to build and maintain an exceptionally successful practice in the context of a deeply satisfying life, without ethical compromise, and without significant stress. NMI actually takes the form of two separate but complementary resources: (1) An online newsletter, about eight pages in length, published monthly. This contains essays – not archived anywhere else – on behavioral investment advice, practical economics, market perspectives, practice management and financial planning. The newsletter also features detailed recommendations of worthwhile books, speeches and articles. The newest feature of the newsletter is, most months, a "Client’s Corner" essay which subscribers may reprint in their own newsletters, or otherwise transmit to their clients as they see fit. Finally, we reprint (anonymously) selected Q&A exchanges between subscribers and your editor, pursuant to the second aspect of this resource’s mission: (2) A situational "spot coaching" clinic. Subscribers may e-mail me with specific issues they’re dealing with in prospecting, client relationships, economic and market conditions, and objections handling. As time permits, I’ll respond directly via e-mail, usually within 48 hours. In addition, of course, the entire archive of NMI is available to subscribers online – more than 500 pages of material. NMI takes as its particular mission to arm subscribers with reasoned rebuttals to the apocalypse du jour, the current events situation/objection which is most frightening to clients at any given time. Particularly through the worst months of the 2008 bear market, I believe we’ve been particularly effective in helping subscribers maintain their own – and thus their clients’ – long-term perspective. The specific value proposition of NMI is quite simple: a subscriber should find in each and every monthly issue at least one idea, fact, objection rebuttal, script or reading suggestion which returns the entire year’s subscription cost. In 2008, I made a decision to stop writing my monthly essay in Financial Advisor magazine, for the express purpose of reserving all my best periodical ideas and writing for the subscribers of NMI. More than ever, as 2009 begins, I believe this newsletter contains the best work I’ve ever done. I love producing NMI for its rapidly-growing roster of subscribers, and I’d welcome the opportunity to do so for you, too.
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